I believe in knowledge for the sake of it.
But you need to figure out the marketing game in order to attract clients and assets.
Having a designation isn't going to attract new clients through the front door.
This also marks the second time I misspoke this week: I'm pretty sure Alex Lifeson used a Flanger with Chorus on The Spirit of Radio. I believe I said Phase Shifter. (I can get the same sound with a Phaser FYI...)